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11850 RTE live commercial
Ex New Zealand Rugby player and RTE rugby pundit, Brent Pope (centre), pictured with 118 and 50 (actors - Paul Reid (L) and Feidlim Cannon), Ireland's 'nifty' directory enquiries characters, at the announcement that 118 50 and RTÉ are to produce the first ever live commercial to air in Ireland and the first ever live ad to be simulcast across TV, radio and online in any country in Europe. Pic. Robbie Reynolds